Electrolux Global Design competition for industrial design students - green, compact, individual

Electrolux Design Lab is hosting a design challenge for industrial design students that struck me as pretty cool. 

Industrial design students are invited to create home appliances that take into consideration, the shrinking domestic spaces. Your ideas will shape how people prepare and store food, wash clothes, and do dishes in the homes of 2050 when 74%* of the world’s population are predicted to live in an urban environment.  Growing populations living in concentrated areas dictate a need for greater space efficiency. This year, special consideration will be given to designers that submit a design within the context of a range or suite of solutions/appliances. The design ideas should address key consumer requirements; being green, adaptive to time and space, and allowing for individualization.

Deadline: 1 May, 2010

Prizes:
1st prize: €5,000 + 6 months’ paid internship at an Electrolux global design center.
2nd prize: €3,000
3rd prize: €2,000

The video below gives more details. So industrial design students, use your FirePro (or other) cards and win the challenge!